Instagram - 3 Reasons Why Your Business Needs IG!
Instagram is a social media platform that has grown in popularity and importance for businesses in recent years. With its visually appealing format and features like hashtags, stories, and polls, Instagram can be a valuable marketing tool for businesses of all sizes. In this article, we'll explore three ways in which Instagram can help your business: improved brand visibility and engagement, increased website traffic and sales, and enhanced customer understanding and feedback.
Improved brand visibility and engagement
One of the key benefits of using Instagram for businesses is the ability to increase brand visibility and reach a larger audience. By creating an Instagram account and posting visually appealing content, businesses can attract followers and increase their brand's visibility. This can be especially beneficial for businesses with products or services that are visually appealing, as Instagram is a platform that is particularly suited to showcasing such products.
In addition to increasing brand visibility, Instagram can also be a useful tool for engaging with followers and building a community. By responding to comments and messages, sharing behind-the-scenes content, and running contests and giveaways, businesses can create a sense of community on Instagram and foster meaningful relationships with their followers. This can be especially valuable for small businesses looking to build a loyal customer base.
There are many examples of businesses using Instagram to improve brand visibility and engagement. For example, fashion brand @Nordstrom uses Instagram to showcase its products and engage with its followers through posts and stories. Food and lifestyle brand @buzzfeedtasty uses Instagram to share recipe ideas and engage with its followers through polls and Q&A sessions. And wellness brand @adrienelouise uses Instagram to share yoga and meditation content and engage with its followers through comments and DM responses.
Increased website traffic and sales
Another way in which Instagram can help your business is by driving traffic to your website and increasing sales. By including links to your website in your Instagram profile and in your posts, you can direct Instagram users to your website and potentially drive sales. You can also use Instagram to promote products and services, either through posts or through sponsored ads.
To effectively use Instagram to drive website traffic and sales, it's important to create visually appealing content that highlights your products or services and includes clear calls to action. You should also consider using Instagram features like shoppable posts and product tagging to make it easy for users to purchase your products directly through Instagram.
There are many examples of businesses using Instagram to drive website traffic and sales. For example, @WarbyParker, an eyewear brand, uses Instagram to showcase its products and includes links to its website in its posts and profile. @Glossier, a skincare and cosmetics brand, uses Instagram to promote its products and includes shoppable tags in its posts to make it easy for users to purchase. And @Thinx, a menstrual product brand, uses Instagram to promote its products and includes links to its website in its posts and profile.
Enhanced customer understanding and feedback
In addition to improving brand visibility and driving website traffic and sales, Instagram can also be a valuable tool for gathering customer insights and feedback. By using features like polls, stories, and Instagram Live, businesses can gather real-time feedback from their followers and better understand their needs and preferences. This can be especially valuable for businesses looking to improve their products or services or develop new offerings.
To effectively use Instagram to gather customer insights and feedback, it's important to be proactive in engaging with your followers and encouraging them to share their thoughts and opinions. You should also consider using Instagram analytics to track the performance of your posts and gain insights into the interests and behaviors of your followers.
There are many examples of businesses using Instagram to gather customer insights and feedback. For example, @Starbucks uses Instagram to gather customer feedback through polls and Q&A sessions in their stories. They often ask their followers for input on new menu items, promotions, and other business decisions, and use the feedback they receive to inform their business strategies.
Another example of a business using Instagram to gather customer insights and feedback is @Sephora. The cosmetics and beauty retailer uses Instagram to engage with its followers and gather feedback on its products and services. They regularly post polls and ask their followers for feedback on new products, and use the insights they gather to improve their offerings.
Finally, @Zappos, an online shoe and clothing retailer, uses Instagram to gather customer feedback and insights through user-generated content. They encourage their followers to share photos of themselves wearing Zappos products and use the hashtag #ZapposStyle, and then feature these user-generated photos in their Instagram feed. This not only helps Zappos to gather customer insights and feedback, but also helps to build a sense of community and showcase the versatility of their products.
Overall, these examples demonstrate how businesses can use Instagram to gather customer insights and feedback in real-time and use this information to inform their business strategies and improve their offerings. By engaging with their followers and gathering customer feedback, these businesses are able to better understand their customers' needs and preferences and provide them with the products and services they want.